After hearing about this blog, you may have thought: ”Oh, great. I need another blog to follow like a I need a hole in my head.” Once upon a time, your newspaper stacked up in a corner of the kitchen. You swore you’d get to it eventually, but instead it became a constant source of guilt until you were liberated on recycling day. And eventually, you probably canceled it. In fact, you probably canceled it several times.
Those feelings of anxiety and inadequacy have been replaced by your Bloglines account (or whatever RSS reader you use). Somehow, you’ve subscribed to about 1,000 feeds. And when you turn away and sneeze, you look back at your computer and realize you have another 1,500 blog posts to catch up on.
So why read this one?
First, let me answer by explaining what we hope to do. We intend to follow the digital paper trail of Silicon Valley companies. At first, this primarily means combing through the pile of securities filings that public companies make every day that go largely unnoticed. There are too many, that are too long, and too confusing, for even the most dedicated insiders to follow. So we’re going to do it for you. We’ll be looking for the telling details, shocking revelations, and the general wackiness that gets hidden in these financial confessionals. And we hope to make it entertaining, rather than an accounting snoozefest.
How will we do this? Well, that’s our secret for now. Suffice to say, we have not opened an office in Bangalore, we aren’t using child labor, and no animals will be harmed in the writing of this blog. But, of course, we’ll always appreciate good tips and will even award prizes for ones that make the blog. (Think small prizes. Times are tough.)
Eventually, we’ll grow to include just about any kind of filing companies make. And there are a lot.
So, that’s the what. Now, back to the “why,” as in, “Why bother reading another blog by some pathetic newspaper people making a last-ditch stab at relevance?” Ouch, that’s a bit harsh. But since you put it that way, we hope to prove you wrong. We’ll be looking to put stuff here that you can’t find anywhere else. We we won’t overtax you, but we’ll aim for two or three good nuggets everyday (except weekends, of course). And if we can’t, well, Starbucks is always hiring, right?
So, onward and upward…
